Brand
The brand and how to use it
A short guide to how the brand looks and how it is used. Colours, typefaces, the mark to download and the lines that are not crossed.
Wordmark and monogram
The wordmark is the surname in full, with the diacritics. The monogram MŘ is used where the full name does not fit: favicon, avatar, stamp on a document. In it, M and Ř share one stroke and the háček above the Ř is the only coloured detail.
ŘEZÁČOVÁReal Estate
Colours
Three working palettes, one per version of the site. Each has one accent colour and it is used sparingly.
Typefaces
Both typefaces are served from this site, not from a third-party CDN, and both carry full Czech diacritics.
| Manrope | headings, buttons, figures · 700 and 800 |
|---|---|
| Onest | body copy and captions · 400 and 500 |
What is not done
- The wordmark is never written without diacritics and never in the form REZACOVA.
- The subtitle is Real Estate. The Czech equivalent is not used.
- The accent colour is not used for whole surfaces, only for detail.
- Photographs are never stretched or cropped through a face.